Our Purpose

Core Purpose

To inspire and prepare young Arabs to succeed in a global economy.

Our Mission

Is to make a difference in the MENA (Middle East & North Africa) region by instilling Arab youth with a sense of self-motivation, confidence, empowerment, and a mindset that anything is possible, while fostering among business leaders a passionate spirit of mentoring and investing their resources to help youth make the leap from school to the work place.

Values

• Belief in the boundless potential of young people.
• Commitment to the principles of market-based economics and entrepreneurship.
• Passion for what we do and honesty, integrity, and excellence in how we do it.
• Respect for the talents, creativity, perspectives, and backgrounds of all individuals.
• Belief in the power of partnership and collaboration.
• Conviction in the educational and motivational impact of relevant, hands-on learning.